Excellent customer service creates loyal clients for life; clients that are willing to refer your business to friends, family, and coworkers. Providing this sort of excellent customer service begins with a real desire to delight your customers, but you also have to think beyond selling your products or services. You want to consider the cumulative experience your customers have when they visit your store or site, what they think and feel, and what you could do to make it better.
Here are three ways you can learn more about your clients and begin to create a blueprint of excellent customer service on your small business.
Know Your Product or Service
To provide decent customer service, you want to understand what you are selling, inside and out. Make sure you and all of your customer-facing staff: know how your goods or services work. Be conscious of the most common questions clients ask and know how to articulate the answers which will leave them satisfied.
As they say, customer service starts with a grin. When handling customer service requests via phone, a smile can come through in your voice, so make sure you’re all set to be friendly.
Say Thank You
Gratitude is memorable, and it can remind your clients why they shopped at your store or hired your company. No matter the kind of business you have, saying thank you after every transaction is one of the easiest ways to begin a habit of excellent customer service.